About Us

The Challenger Agency for Challenger Brands

We love Challengers. Brands with ambition. Brands with conviction. Brands who want to get the world buzzing to a better tune. We understand Challengers. They are thought leaders, not just brand leaders. They are campaigners, not just disruptors. They aim for results, way above the bar.

We are for Challengers.

Experts at creating highly contagious campaigns that populate culture and drive results. We deliver for Challengers. We employ a breadth of ‘earned media’ skills and a ‘Dynamic Brand Newsroom’ approach organised around a single Client Relationship Lead. This delivers streams of contagious news and content for clients, across media, social, digital and experiential channels, that earn attention and demand to be shared.

We are Good Relations. The Challenger Agency for Challenger Brands.

Our Values

Part of Good Relations success has come from its longstanding dedication to six principles.

These principles are not hollow statements. They define who we are, how we behave and what we aspire to build everyday.

Our Methodology

We believe brands today need to adopt a campaigning approach to get their message across. We deliver this through our Contagious Truthtelling approach.

We build streams of highly targeted creative content, born from a single compelling truth, which we get into the hands of the right people at the right time to spread it contagiously.

Our Network

Good Relations is the PR and Content arm of the VCCP Partnership and part of the Chime Communications Group. We have offices in London and New York as well as regional representation in Leeds, Manchester and Edinburgh.

As part of the VCCP Partnership, we’re part of a global network with colleagues in Berlin, Prague, Madrid, New York, Seattle, San Francisco, Singapore, Shanghai and Sydney.

Our Awards

Our People

Richard Moss
Richard Moss


Richard runs Good Relations. He started his career in FMCG marketing, working on some of the UK’s most-loved brands including Andrex, Carlsberg and Robinsons Squash. Since moving into PR & Corporate Communications, he has counselled some of the world's most admired brands including Airbus, Subway, Ford Retail and Lidl.

Let’s work together

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