We deliver contagious campaigns that populate culture and drive performance
Our Consumer team works with some of the world’s leading ‘challengers’. Our mission is to make them the most engaging, ‘talked about’ and admired.
We achieve this through bespoke client newsroom teams, built up of some the brightest planning, creative, digital, journalistic and activation talents. These agile teams build campaigns, react to the news agenda and activate social and influencer networks to put brands at the heart of popular culture. With a broad range of sector specialists, we build long term client partnerships that deliver incredible results. Our clients include Lidl, Zoopla, Halfords, Celebrity Cruises and McVitie’s.
What we do
Whether it’s video, photography, animation, cinemagraphs or even adverts our content team know that the power of a story through both traditional and social media lives and dies by its content. Our in-house production team and studio means we can create content within a few hours to react to the news agenda or to help support a global brand launch.
Working with a number of specialist production partners we create spectacular branded builds and installations that are designed to stop people in their tracks, as well as drive editorial coverage that lands key messages.
We have a specialist influencer marketing unit, Good Influence. Using our proprietary algorithm and best-in-class methodology, we help clients identify influencers, collaborate and then evaluate their activities.
We develop communications strategies that support business objectives and deliver change that can be measured to demonstrate ROI.
Once we’ve found your compelling truth then our dedicated creative department make them irresistibly shareable. Our in-house studio of designers, producers, animators and copywriters bring it all alive.
We’re home to some of the hottest creative talent in the industry. We place creativity at the heart of every campaign; making sure our creative firepower fuels every single brand activation with a contagious campaigning truth.
Our ‘dynamic newsroom’ model is the foundation upon which we build proactive media relations programmes that deliver quality opportunities and strong coverage for clients seeking to engage audiences on stories, ranging from product launches to trend analysis.
With our ‘editorial first’ approach we create brand events that are designed to garner earned media coverage as well as provide visitors with opportunities to create their own content for their social channels – always in an unforgettable environment to build brand awareness and drive preference.
Our SEO experts identify the trends, subjects and questions your audience are searching for in order to inform the news and content we create for our clients. This leads us to create content that drives sales as well as engagement.