The Challenger Sessions
We host regular virtual events, bringing in inspiring speakers from across the PR & marketing industry to share powerful work and explore challenger brand thinking.
To sign up to one of our events, join our events guestlist or for copies of the recordings contact Holly Dedman
Is your nutrition and sustainability messaging fit for the future?
- Daniel Jones, The Mail on Sunday
- James Hawkins, Food & Drink Federation
- Neil Bayley, Corporate & Business at Good Relations
The message from consumers is loud and clear. They want to live healthier, more sustainable lives and expect their favoured brands to play a positive role. Many believe they have more power to create lasting change than the government.
But recent research highlighted Brits as the world’s most cynical consumers when it comes to product sustainability claims – 48% say they do not believe them.
So it’s no wonder responsible bodies like the CMA and ASA are taking an increasing interest, and the media is quick to give brands failing the honesty test a tough time.
Join us for our next Challenger Sessions event where we’ll be discussing how brands can optimise their communications to create better impact with guest speakers from the Food & Drink Federation and the Mail on Sunday.
How to create sustainability campaigns that create a powerful connection with your audiences
- Una Kent, Walgreens Boots Alliance
- Andrea Du Rietz, LEGO Group
- Neil Bayley, Good Relations
All consumers claim they want to do more, but many want brands to take the lead in enabling positive progress in areas like packaging, recycling and sound sourcing. Those that lead and share proactively with customers will differentiate themselves, build trust and grow faster.
Amidst a sea of sustainability campaigns and occasional media cynicism, what are the secrets to cutting through, making a powerful connection and creating meaningful impact?
Join us for our next Challenger Session, where we’ll be hosting senior speakers from Walgreen Boots Alliance and LEGO Group so that you can hear their insights and learn how to create sustainability communications that make a more powerful connection with your audiences.