Hear from the John Lewis Partnership on the value of taking a stand

About the event

We’d like to invite you to an in-person breakfast roundtable on 8th December 2022 from 08.15-09.30.

We’ll be discussing the reputation value of your brand taking a stand with Matt Clemens, Senior Sustainability & Purpose Communications Manager at the John Lewis Partnership.

You will also hear Neil Bayley, Managing Director, Corporate & Business, share new Good Relations research on which issues people believe companies should be taking a stand on that can help inform your approach to building reputation and trust.

Speakers:

• Matt Clemens, Senior Communications Manager, Sustainability & Purpose, John Lewis Partnership

• Neil Bayley, Managing Director, Corporate & Business, Good Relations

Places are limited so please RSVP to hdedman@goodrelations.co.uk as soon as possible to avoid disappointment.

Full event summary:

Doing less bad is no longer good enough. Whether it’s customers, campaigners, investors or employees - your stakeholders are increasingly evaluating how you’re driving positive change and progress beyond boosting profits.

According to Good Relations research, 62% of UK adults say that a company's beliefs and behaviours have become more important to their purchasing over the past two years. And they have a clear view on which issues brands and businesses should be taking a stand on.

But there's a growing trust issue. Profiteering, greenwashing and hypocrisy are exposed at lightning speed. So how do you pick the right issues to take a stand on? And how can you successfully take advocates and audiences on the journey with you?

Join us for an in-person breakfast roundtable to hear Matt Clemens, Senior Sustainability & Purpose Communications Manager at the John Lewis Partnership, discuss how this challenge is being tackled across the company and what reputational benefits they are seeking.

You will also hear Neil Bayley, Managing Director, Corporate & Business, share new Good Relations research on which issues people believe companies should be taking a stand on that can help inform your approach to building reputation and trust.

This roundtable is part of our ongoing programme of ‘What GOOD Looks Like’ events, designed to give communications professionals opportunities to explore and talk about what it takes to build living brands.

We believe brands that live, grow faster because they are talked about and shared more. This makes them more present in our lives and trusted at the moments that matter.