The secrets to brand growth: meet the Living Brand Index

About the event

Join our virtual event on 30th November 2022 for a first look at the Living Brand Index, one of the most robust pieces of research into the effectiveness of earned media today.

A revelatory study of over 70 brands and 2700 consumers, the Living Brand Index is designed to help brands understand how they can ‘live’ in culture and most efficiently drive growth through their earned media channels.

We will be unveiling the common traits of brands that are highly shared and present in UK culture, analysing the behaviours that define their success and providing a clear guide on how to design campaigns to maximise effectiveness.

Efficiency and effectiveness has never been more important in communications so this new study is vital reading for any brand looking to grow in one of the most challenging economies in living memory. With global superbrands including Nike, Coca-Cola, Disney and Netflix all featuring, this webinar will identify which brands are attracting consumers’ attention most effectively and what lessons can be learned from those who are performing well.

Speakers:

• Richard Moss, Chief Executive, Good Relations

We hope you can join us live but please do feel free to register for a copy of the recording if the time is not convenient.