We couldn’t be more excited to be working with Marriott Bonvoy to deliver a campaign that not only excites, but empowers travellers to go out and explore.
Marriott International, has appointed Good Relations Group agencies Goodness PR and Good Broadcast to lead communications for the Marriott Bonvoy loyalty programme across key EMEA markets.
You can read more about the appointment below in PR Week.
Goodness PR and Good Broadcast will deliver an integrated campaign encompassing earned media and influencer marketing to grow awareness of the concept of travel loyalty and drive exposure for the Marriott Bonvoy brand.
The campaign takes inspiration from Marriott Bonvoy’s global ‘Power of Travel’ marketing campaign which launched in June, championing travel with a renewed sense of purpose to discover places, cultures and people as the world begins to open up for travel once again. The multi-channel campaign has been designed to help consumers fall in love with travel again, following months of restrictions, separation and isolation. The agency team will work closely with Marriott International’s EMEA Communications team to launch a series of campaigns that give travellers the confidence and inspiration to start planning, booking and exploring holidays, mini breaks, honeymoons, celebrations, workcations and staycations. The account will be led by Jodie Simpson, Executive Director at Goodness PR and Good Broadcast.
Goodness PR Executive Director, Jodie Simpson said: “As the world starts to open up again travel will be top of people’s minds and we couldn’t be more excited to be working with Marriott Bonvoy to deliver a campaign that not only excites, but empowers travellers to go out and explore. Our campaign will help raise awareness and build brand love for Marriott Bonvoy and its extensive range of services, whilst communicating the emotional importance of being able to explore countries and cultures.”
Helen Leighton, Vice President, Communications, Marriott International Europe, Middle East & Africa said: “Over the past months the travel sector and travellers have faced a very challenging time. This campaign will help remind us all about the joy of travel, and the incredible experiences, connections and new perspectives that travel opens up – even more so after the past months of missed holidays, celebrations and family gatherings. With this new campaign Marriott Bonvoy is asking consumers ‘Where Can We Take You’ across our portfolio of hotels and homes in incredible destinations. We are really looking forward to collaborating with the Good Relations Group on this inspirational and forward-looking travel campaign.”