Changing the face of travel marketing with Celebrity Cruises’ All Inclusive Photo Project

CLIENT

Celebrity Cruises

DISCIPLINES

Consumer

We’ve been helping Celebrity Cruises start a movement to address under-representation in travel marketing, through its All-Inclusive Photo Project.
In partnership with world-renowned photographers, we’ve created the world’s first open-source photo library featuring ethnic, disabled, curvy and LGBTQ+ changemakers, inviting the industry to change the face of travel.

To promote Celebrity Cruises’ ongoing commitment to diversity & inclusion, we collaborated with a number of renowned photographers, including Annie Leibovitz, to capture the images for its new campaign called the ‘All-inclusive photo project’ (AIPP).

The collection of images features models, musicians, athletes, artists, activists, refugees and more, all change-makers in their own right from underrepresented groups, as they enjoy the varied offerings on Celebrity’s ships and within the destinations visited.

The effort is an extension of Celebrity Cruises’ ‘Journey WonderFull’ ad campaign, which we helped launch last September.

Find out more about AIPP here.

This was a 

Consumer

Project for Celebrity Cruises

Learn more about Consumer

You may also like

Work
Huel ‘Wet Pub’ Newsjack
Huel
Work
Snaccident Awareness Week
Go Ahead, Pladis
Work
Flipz Up Your Game
McVitie’s
View our Work
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google