Changing the face of travel marketing with Celebrity Cruises’ All Inclusive Photo Project


Celebrity Cruises



We’ve been helping Celebrity Cruises start a movement to address under-representation in travel marketing, through its All-Inclusive Photo Project.
In partnership with world-renowned photographers, we’ve created the world’s first open-source photo library featuring ethnic, disabled, curvy and LGBTQ+ changemakers, inviting the industry to change the face of travel.

To promote Celebrity Cruises’ ongoing commitment to diversity & inclusion, we collaborated with a number of renowned photographers, including Annie Leibovitz, to capture the images for its new campaign called the ‘All-inclusive photo project’ (AIPP).

The collection of images features models, musicians, athletes, artists, activists, refugees and more, all change-makers in their own right from underrepresented groups, as they enjoy the varied offerings on Celebrity’s ships and within the destinations visited.

The effort is an extension of Celebrity Cruises’ ‘Journey WonderFull’ ad campaign, which we helped launch last September.

Find out more about AIPP here.

This was a 


Project for Celebrity Cruises

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