How to become best in class in B2B social media




Good Relations


  • Fredrik Borestrom, LinkedIn
  • Anthony Rosendo, Airbus,
  • Robert Anderson, Good Relations

The global events of the past twelve months are transforming B2B communications, accelerating digital transformation and fundamentally reframing stakeholder relationships.

In this ‘Challenger Sessions’ webinar, we explore how brands can get ahead of the game to deliver maximum impact across B2B social media in 2021.

We welcomed guest speakers: Fredrik Borestom from LinkedIn who shared examples of best practice from B2B brands on the platform, along with an overview of trends for 2021 and Anthony Rosendo from Airbus who shared the secrets to the brand’s success on social media channels.

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