Beyond the buzzword: Building your reputation and business through Thought Leadership
- Paul de Lara, Oracle
William McSheehy, HSBC
Neil Bayley, Good Relations
Like many business buzzwords, ‘thought leadership’ is often misused and misunderstood. But done properly, it can extend audience reach, grow brand reputation and strengthen differentiation – all important steps in growing a sales pipeline.
But what does it take to become a distinctive thought leader? What are practical steps to making campaigns effective? And how do you demonstrate a valuable return on investment?
Join our next Challenger Session, where we will take a deep dive into the experience of communications leaders from HSBC and Oracle to help you understand how to improve your thought leadership.