Beyond the buzzword: Building your reputation and business through Thought Leadership

DATE

02/12/2021

PUBLISHED BY

Good Relations

Speakers:

  • Paul de Lara, Oracle
    William McSheehy, HSBC
    Neil Bayley, Good Relations

Like many business buzzwords, ‘thought leadership’ is often misused and misunderstood. But done properly, it can extend audience reach, grow brand reputation and strengthen differentiation – all important steps in growing a sales pipeline.

But what does it take to become a distinctive thought leader? What are practical steps to making campaigns effective? And how do you demonstrate a valuable return on investment?

Join our next Challenger Session, where we will take a deep dive into the experience of communications leaders from HSBC and Oracle to help you understand how to improve your thought leadership.

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To register for future events at Good Relations check out our events page

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