Becoming a thought leader in IoT
CLIENT
Bosch
DISCIPLINES
B2B Communications, Corporate Reputation, Content & social
Elevating Bosch into the consumer tech sphere.
Bosch challenged us to position them as a thought leader on ‘The Internet of Things’, specifically how their technology helps people live and work.
We’ve helped them develop a creative platform around ‘Tech Evolution’ based on their point of view about how connectivity is changing the relationship between humans and machines.
Growing Leading conversations on how technology can help solve real world questions
This is being brought to life through campaign activity in three main application areas – manufacturing innovation, smarter buildings and connected mobility. For example, we helped Bosch take centre stage by bringing together technology and media heavyweights at the London TransforMOTION Event in 2017.
By leading the conversation on connected mobility and forging new relationships with key opinion leaders, Bosch was able to challenge preconceptions around travel solutions in urban spaces.
Our support is helping Bosch grow its share of voice in debates on how technology can solve real-world challenges, delivering brand awareness amongst key audiences, as well as opening the minds of opinion leaders to the future role Bosch will play in their industries.
This was a
Corporate, B2B & Content & social
Project for Bosch
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