Building a culture to fuel ‘stand out’ eanred success
- Georgina Wilkins, KFC
- Maya Orr, LADbible Group
- David Wiles, Good Broadcast
In this Challenger Sessions event, we explored how to create the optimum business environment to achieve earned success, and drilled down into what has driven the success of some of the stand-out earned campaigns from the past 12 months.
Our guets speakers, Georgia Wilkins at KFC and Maya Orr at LadBible Group, who are category leaders in delivering impactful earned campaigns, share examples of their most talked about campaigns from 2021 and how their teams are structured to deliver peak earned creativity.
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