Building Corporate Reputation: The Value of Taking a Stand
- Natalie Deacon, Executive Director, Corporate Affairs, CSR and Sustainability, Avon
- Alex Murphy, Head of Marketing, Admiral Group Plc
- Leigh Marshall, Associate Director, Good Relations
For many of us, devising campaigns that address big social, economic and political issues is what gets us up in the morning. But the challenge of convincing businesses to put themselves out there on an issue, and take a stand, is easier said than done.
With the nation in lockdown earlier this year, Admiral launched their “Stay at Home Refund” returning £110m to their car insurance customers. While Avon’s promise to help end violence against women and girls is backed by a real commitment to put resources, people and energy behind its efforts.
Join us to hear from the people involved in these campaigns about how their businesses found the courage to take a stand and what this has done for their corporate reputation.