Chartered Institute of Marketing (CIM)
Shaping a fresh narrative and communications strategy, for internal and external audiences.
The Chartered Institute of Marketing is a global professional body, offering training and qualification in Marketing and related subjects. We have worked directly with the new CEO, Chris Daly, and his marketing team to shape a fresh narrative and communications strategy for internal and external audiences.
Our Leading Professional Marketing Advantage provides a robust platform from which CIM campaigns for the relevance of professional marketing skills in the face of global economic challenges. From driving export returns, to handling data privacy concerns, CIM’s qualifications and professionals deliver commercial advantages to their employers right around the world.
Achieving a reach of 3,000 for every pound invested
Following our seven step thought leadership process, we have helped CIM raise its ambitions and identify long term goals for both its own organisation and the wider marketing community. The Point of View Model has helped forge fresh new content, such as our Export Ready manifesto which is redefining the role of marketers in shaping commercial strategy.
By shifting away from tired concepts such as research and roundtables to creative executions we are helping champion marketing skills and professional best practice.
Campaigning activations around the new General Data Protection Regulations, have been extended through our brand newsroom, to lock into the press agenda to deliver stand out coverage.
Our commentary on the Boxing Day sales reached an audience of more than 20 million, without investing a single additional pound in fresh research or content, while our Christmas marketing social content became CIM’s most engaging piece of post to date, with a reach of more than 3,000 for every pound invested.
This was a
Project for the Chartered Institute of Marketing (CIM)