Connecting Purpose with Business




Good Relations

Over 60% of consumers say that they take into account brand values when purchasing a product or service, yet today many brand purpose efforts are falling flat.

With ‘purpose-washing’ seemingly at an all-time high, acting on purpose in an authentic and distinctive way to gain consumer buy-in and support, is critical to a brand’s success.

Join us for our next virtual Challenger Sessions event where we’ll be joined by inspirational guest speakers: Jo Rzymowska who led the award-winning ‘All-Inclusive Photo Project’ campaign for Celebrity Cruises, and Sheeraz Gulsher from Snap who will be sharing his experience leading the high profile ‘Hidden Black Stories’ campaign in partnership with the Black Cultural Archives.

We’ll be discussing why brands need to demonstrate their purpose in everything they do, how to connect your purpose with your brand and business, and the value of doubling-down on what you stand for.


  • Jo Rzymowska, Vice President & Managing Director, EMEA,  Celebrity Cruises
  • Sheeraz Gulsher, EMEA Communications – Snap / Co-founder, People Like Us
  • Charlotte Birks, Director – Good Relations

Please click HERE to register.

We’re hoping you can join us live for the event but do feel free to register if you’d like to be sent the recording.

To register for future events at Good Relations check out our events page

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