Delivering the Euros





Championing FedEx’s role as official sponsor of UEFA

Hosting an international football championship in 11 different European cities during a global pandemic is an incredible feat of logistics.

Working with our client FedEx, the Official Logistics Partner to UEFA EURO 2020, we created a social media campaign that features a Rube Goldberg machine at its core. The machine helps tell the story of this incredible undertaking.

It’s a metaphor for how FedEx is delivering the tournament – from match balls and tickets through to the iconic trophy itself. 

The numbers were as astounding as the finished product – two years in the planning, the machine took a kinetic artist and engineer seven weeks to build. We ran it 55 times over a gruelling two day shoot to achieve the  one final take. There is no camera trickery or visual effects – we tell this story using a completely real, analogue machine.

This highly engaging and unique campaign is our latest piece of creative work setting a new benchmark for engagement and cut-through in B2B social media.

This was a 

Content & Social 

Project for FedEx

Learn more about Content & Social

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