Emma Silverman & Toby Leston join our growing team in New York!




Agency News 

Emma Silverman and Toby Leston join the established VCCP Group office in New York  

We’re thrilled to announce the appointment of Emma Silverman as Senior Vice President, joining Associate Director Toby Leston, to bolster our  growing agency team in New York.

In their new roles, Emma Silverman and Toby Leston will be responsible for working with Executive Vice-President Liam Maguire to strengthen our global Celebrity Cruises account team.

Silverman will also be responsible for growing the Good Relations footprint in North America.

Silverman joined from Eleven Six PR, where she led work for domestic and international travel, hospitality and lifestyle brands including Atlantis Paradise Islands, Hyatt Hotels Corporation properties and the Tourism Authority of Thailand.

While at Eleven Six, Silverman helped to expand luxury hospitality brand Six Senses Hotels Resorts Spas, helping it to triple in size in five years.

She also led a campaign with Tourism and Events Queensland and Uber to launch scUber, the world’s first ride-sharing submarine service.

“I’m looking forward to helping to expand the agency’s presence in North America, while leading innovative campaigns for challenger brands”.

Leston joined us from a London-based creative agency, where he worked on consumer brands including Virgin Media and Barclaycard and led campaigns such as promoting the 30th anniversary of Roald Dahl’s book, “Matilda.” He was responsible for promoting one of the U.K.’s largest online dating websites, Plenty of Fish, and launching Mike’s Hard Seltzer in the country.

“Good Relations has long been on my radar as an agency that consistently delivers strong creative work for brands that are prepared to push boundaries. I’m excited to work with the team on bringing that challenger spirit to their new start in New York. Now I just have to decide if I’m Knicks or Nets, Yankees or Mets”. 

This article first appeared in PR Week. You can read the annoucement in PR Week here.

I’m excited to work with the team on bringing that challenger spirit to New York 

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