FIFA For Free




Consumer PR

Driving gamers to GAME stores during the launch of FIFA 18.

How do you own the launch of FIFA 18, drive a huge amount of footfall in store and show you know gamers better than anyone else without having any access to talent and no point of difference?

Simple. You identify that every media review is highlighting the game’s ‘Alex Hunter Journey Mode’ as one of the game’s key features then you give a free copy of the game to everyone called Alex Hunter.

Achieving over 14,000 shares of the story on social media

The result? Blanket coverage across national media resulting in a reach of over 400 million, over 14,000 shares of the story on social media and some of gaming’s biggest influencers encouraging their followers to change their name by deed poll and march down to their nearest GAME store!


This was an

Project for GAME

Read more about Consumer PR

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