How to cut through the noise with purpose driven campaigning?
- Kerry Thorpe, Head of Communications Europe, Ben & Jerry’s
- Maeve Atkins, External Comms Lead, Budweiser Brewing Group UK & I
- Aarti Bulsara, Head of Activation at Good Relations
The events of the past eighteen months have led to an explosion in purpose-driven campaigning in the communications world.
Consumer expectations for brands to play a role in creating a better world have never been so high and accordingly smart comms professionals have renewed their focus on communicating the role their brand is playing to rally against the big issues of the day.
But amidst a sea of purpose driven campaigns, what are the creative secrets to ensuring your campaign truly cuts through the noise and delivers meaningful impact?