
Inspiring your most powerful brand boosting advocates
DATE
25/10/21
PUBLISHED BY
Huw Morgan
I’m often consumed by a brief, incapacitating wave of fear and uncertainty when I’m about to post a new work-related article.
Will anyone read it? Do I have a coherent point of view? Is there a typo in the title? Will I get trolled? Have I written something that might upset the boss, a client or someone in the legal department?
It’s part of my job to share my thoughts and expertise on social media, which incentivises me to press the ‘publish’ button, but uncertainty and inertia prevents the vast majority of employees from ever sharing news about their company on social media.
It’s perfectly understandable, but it’s also a massive missed opportunity for brands and employees across the world.
Employees who feel equipped, motivated and empowered to say good things about their company on social media are, quite simply, a brand’s most powerful influencers and there are loads of stats out there to support the business case for supporting employee advocacy.
According to Social Media Today, content shared by employees receives 8x more engagement than content shared by brand channels.
LinkedIn research shows that companies with a successful employee advocacy programme are 58% more likely to attract, and 20% more likely to retain, top talent.
Meanwhile, Gartner has found that, when a sales lead is generated through employee advocacy that lead is 7x more likely to close compared to other lead generation tactics.
Content shared by employees recevies 8x more engagement than content shared by brand channels
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This was published by…
Huw Morgan
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