Instagram Unlocked: Tapping into the cultural agenda for 2022




Good Relations


  • Gord Ray, Brand Development Director at Instagram
  • Robert Anderson, Executive Director, Social Media, Good Relations
  • Aarti Bulsara, Head of Activation, Good Relations

As we hurtle towards the end of the year, it’s time to look ahead into 2022 and reflect on how brands can tap into the key cultural trends for the year ahead.

In our next Challenger Session, we’ll be sharing insights on the ways in which customers are engaging with the constantly evolving media landscape and discussing how businesses and brands can shape their campaigns to leverage the agenda-setting platforms of the day.

We’ll be hearing from guest speaker, Gord Ray, Brand Development Lead for Instagram, who will share insights on the trends dominating the platform, new updates for 2022 and how to use Instagram to build brand equity and advocacy.

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