Lessons from a new generation of Challenger Brands




Good Relations


  • Ryan Martin, Global Business Marketing – Program Manager at TikTok
  • Maya Orr, Head of Marketing and Communications at LADbible Group
  • David Wiles, Executive Director, Consumer, Good Relations

On 4th November, we hosted a discussion on what it means to be a challenger in brand communications with insights from TikTok and LADBible Group, two hugely successful challenger brands in the media industry.

We discussed the challenger behaviours that have driven their growth, the brands that are using their platforms most effectively and what we could expect to see more of in 2021.

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