The House of Hortus




Consumer PR, Influencer marketing

Taking Lidl’s award-winning, cult favourite Hortus gin on the road for the UK’s first ever travelling pop-up gin club.

Since working with Good Relations, Lidl’s seen a massive 40% rise in gin sales year-on-year. What’s more, over 400 bottles per hour of its Gin Liqueurs were sold in November 2018 whilst the House of Hortus tour was live, equating to 7 bottles per minute within the first few days.

Of all the gin joints, in all the towns, in all the world…. make sure you walk into this one! Introducing the Lidl House of Hortus; the first ever pop-up gin club from a UK retailer to go on a nationwide tour, inspired by the cult-favourite Hortus Gin range.

Increasing Lidl gin sales 40% year-on-year

Lidl challenged us to launch a UK wide series of media and consumer events to highlight Hortus Gin and its quality credentials, whilst building excitement ahead of the festive season. The objective was to reinforce Lidl’s place as the leader of gin-novation and champion of quality spirits, always at unbeatable value.

The Lidl House of Hortus ‘popped-up’ with three day events in London, Cardiff and Edinburgh. Visitors to the Lidl House of Hortus were able to enjoy both new and existing samples of Lidl’s Hortus Gin range served by a dedicated team of Hortus-Culturists who offered guests a customised gin and botanical pairing experience.

Guests were able to be-gin their experience in the Pink Gin Liqueur Lounge, before becoming immersed in a sensory Botanical Garden and finally head up to the Spirits in the Sky bar to enjoy a drink from Lidl’s broader spirits range.

The launch event in London’s Soho secured 140 media attendees from titles including; Mail Online, Buzzfeed, The Sun, Daily Mirror, Cosmopolitan, Hello!, Daily Express, YOU, S Magazine and Good Housekeeping, as well as celebrity guests such as Katie Piper, Lucy Mecklenburgh and Ryan Thomas.

We’ve delivered over 300 pieces of social and traditional media coverage including three separate pieces on Mail Online (MUU: 158,700,000), including two pieces featuring our video, here. The Evening Standard also featured our video on its Go London Facebook Page.

Since working with Good Relations, Lidl gin sales have increased 40% year on year.

This was a 

Consumer PR & Influencer marketing

Project for Lidl

Learn more about consumer pr

You may also like




Live For The Story 


There But Not There

View our Work
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google