Marketing to women: Connecting authentically in 2021




Good Relations


  • Charlotte Davies, LinkedIn
  • Tanja Grubner, Bodyform, an Essity brand

International Women’s Day 2021 saw brands championing female empowerment, tackling taboos and, crucially, highlighting the disproportionate impact of the Covid 19 pandemic on women.

In this session, we explore how brands can authentically connect with women and help forge a gender equal world as they embark on strategic planning for life post Covid.

We’re joined by guest speakers from LinkedIn, who will be sharing insights from their first global IWD campaign, and Bodyform, who go behind the scenes on their award-winning #Wombstories campaign and their latest #Painstories activation.

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