Engaging store employees with a new brand strategy

CLIENT

Bensons for Beds

DISCIPLINES

Internal Communications & Employee Engagement

Britain’s largest bed retailer Bensons for Beds wanted employees to get behind a new way of selling beds to customers; focusing on the mind refreshing benefits of a good night’s sleep in support of product technology.

We spoke to in-store and office employees in interviews and focus groups to understand their working habits, motivations and engagement preferences and they told us that, after a period of temporary store closures during lockdown, they wanted an internal engagement campaign with a sense of fun that encouraged them to get involved.

Our Mind over mattress campaign employed teaser activations, posters, a core narrative, social media assets and an exciting in-store event.

We also created a comms toolkit to support the campaign rollout with different teams across the business.

This was a 

Internal communications & Employee engagement

Project for Bensons for Beds

Learn more about internal comms

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