Increasing consideration for private hospital services


Nuffield Health Hospitals



Creatively communicating the benefits of private healthcare.

The NHS is under a huge amount of strain, meaning people often face long waits. Our creative communications campaign for Nuffield Health Hospitals focused on the cost of waiting on the NHS from both a physical and mental health perspective.

This allowed us to talk about self-pay options to help people get their lives back on track more quickly. With waiting lists growing for many commonly performed surgical procedures involving hips, knees, hearts and joints, the campaign focused on those most likely to be needing these types of operations: the over 60s. 

Delivering 70 pieces of well-messaged coverage, including national TV

At the heart of the simple campaign sat research showing that one in 10 Brits over the age of 60 have waited almost half a year for an operation or diagnostic test on the NHS with one in three saying the wait impacted on their mental health. With mental health high on the media agenda and with the latest waiting list times having been published, we were able to make our message hugely topical. The hard-working brand newsroom delivered over 70 pieces of well-messaged coverage – including national TV – that positioned Nuffield Health, and self-pay services, as an alternative to the NHS.

This was a

Consumer PR

Project for Nuffield Health

Learn more about Consumer PR

You may also like

Live For The Story 
Arthur Webb Challenge Cup 
View our Work
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google