Maintaining the profile of a leading retail property fund & asset manager

CLIENT

Pradera

DISCIPLINES

Property PR

Supporting Pradera with securing new investment and asset management mandates.

Pradera is a leading retail property fund and asset manager with £3 billion under management.

Their challenge is to maintain a high profile with investors and asset owners in the marketplace to attract investment and asset management mandates.

Selling 75% of units in the first eight weeks

We have full responsibility for raising the corporate profile of the business and positioning them as retail real estate thought leaders. We recently developed a new brand proposition and marketing communications programme highlighting Pradera’s news, acquisitions, development plans and market opinions across multiple channels, supporting the goal of attracting new investment. Most recently we have handled announcements around Pradera’s deal with IKEA Centres where they acquired a large portfolio of retail assets across Europe, and the launch of a new Asian JV with Macquiare bank.