Embedding new internal behaviours

CLIENT

Johnson & Johnson Vision

DISCIPLINES

Internal Communications & Employee Engagement

We worked with the APAC arm of Johnson & Johnson Vision to embed new behaviours that would build employee resilience after lockdown and inspire employees to adopt a growth mindset.

First, we worked with the divisional CEOs and exec team to establish the programme goals and identify the desired behaviours.

We then developed a creative campaign and assets around a creative campaign theme, See things differently; inspired by the idea that challenges can become opportunities if we take a different perspective.

The campaign employed ‘hidden imagery’ illustrations to show that there were two ways of seeing any situation if we looked at it ‘differently’.

This was a 

Internal communications & Employee engagement

Project for Johnson & Johnson

Learn more about internal comms

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