Shaping the future of car retailing with our latest client, cinch

DATE

15/02/22

PUBLISHED BY

Agency News 

Our shared challenger attitude and ambition makes us the perfect fit 

 

  

Big news this week – we’re thrilled to announce our new client cinch, the UK’s fastest-growing online used car marketplace.
 
We can’t wait to get motoring, supporting the fantastic team at cinch with creative campaigning as they continue to shape the future of car retailing.

We will be responsible for establishing and running integrated creative PR campaigns.

You can read more about the appointment below – article first appeared in  PR Week

Good Relations will handle integrated creative PR campaigns for online used-car marketplace Cinch, led by Lawrence Collis, executive director for the agency’s consumer practice.

Good Relations will work as part of the integrated VCCP Group team, which focuses on campaign development and amplification for Cinch, as well as brand strategy, digital comms and customer experience.

The Cinch website has about 30 million unique visitors and sells about 70,000 cars a year. It also has partnerships or sponsorship deals with England Cricket, Tottenham Hotspur, The Queen’s Club, Creamfields and Latitude.

The site, launched in 2020, is part of Constellation Group, which also owns WeBuyAnyCar.com.

Constellation typically generates annual sales of about £12bn, and is owned by private equity fund TDR Capital. Last year TDR raised more than £1bn to expand Cinch across the UK and Europe.

This was published by…

Agency News

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