Engaging employee with D,E & I ambitions




Internal Communications & Employee Engagement

We worked with brewery company Asahi Global to engage employees in the UK, Europe, Australia and Japan with the company’s ambition to create a truly diverse and inclusive workplace where everyone will be encouraged to thrive.

At the heart of the campaign was a distinct and ownable campaign theme and strapline to be used whenever the company talks about its D&I activities and ambitions. Informed by employee insight, we worked with Asahi to create ‘Shine as you are’ – promoting an inclusive philosophy where everyone is given the opportunity and support to thrive and prosper in their own unique way. ‘Shine’ also represents a metaphor for the rising sun (“Asahi”); a symbol of hope for a better future, every day.

We created a kaleidoscope-inspired visual identity and logo lock-up; a campaign ‘branding’ that gives D&I initiatives at Asahi a bold, bright and consistent look and feel designed to inspire recognition and recall among colleagues. We also crafted a core campaign narrative and launch film to explain the sentiment behind ‘Shine as you are’ and convey Asahi’s diversity and inclusion beliefs and ambitions in an emotionally-impactful way.

This was a 

Internal communications & Employee engagement

Project for Asahi

Learn more about internal comms

You may also like

Airbus 50
Live For The Story 
There But Not There
View our Work
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google