Creating partnerships to drive sustainable change
- Isabel Giulia Silva Oliveira, Santander
- Victoria Coltman, Alzheimer’s Society
Partnerships between corporates and not-for-profit organisations are an increasingly prominent element of corporate responsibility programmes but the spectrum of activation ranges from short-term marketing campaigns, to those that deliver against business strategy and drive meaningful change.
In this session, we shine a light on a unique and sector-leading strategic partnership between Santander and Alzheimer’s Society, a collaboration which was established in 2019 to improve financial inclusion as well as drive employee fundraising activities and volunteering.