Creating partnerships to drive sustainable change




Good Relations


  • Isabel Giulia Silva Oliveira,  Santander
  • Victoria Coltman, Alzheimer’s Society

Partnerships between corporates and not-for-profit organisations are an increasingly prominent element of corporate responsibility programmes but the spectrum of activation ranges from short-term marketing campaigns, to those that deliver against business strategy and drive meaningful change.

In this session, we shine a light on a unique and sector-leading strategic partnership between Santander and Alzheimer’s Society, a collaboration which was established in 2019 to improve financial inclusion as well as drive employee fundraising activities and volunteering.

Request recording

To register for future events at Good Relations check out our events page