Creating partnerships to drive sustainable change




Good Relations


  • Isabel Giulia Silva Oliveira,  Santander
  • Victoria Coltman, Alzheimer’s Society

Partnerships between corporates and not-for-profit organisations are an increasingly prominent element of corporate responsibility programmes but the spectrum of activation ranges from short-term marketing campaigns, to those that deliver against business strategy and drive meaningful change.

In this session, we shine a light on a unique and sector-leading strategic partnership between Santander and Alzheimer’s Society, a collaboration which was established in 2019 to improve financial inclusion as well as drive employee fundraising activities and volunteering.

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