Influencer & Partnership Marketing: The Age of Collaborative Creativity
- Anton Reyniers, Creative Agency Partnerships Lead – Google
- Will Humphries, Senior Entertainment Manager – Unilever
- Tom Sneddon, Social & Content Director, Consumer – Good Relations
With the rise and rise of Influencer Marketing and Brand Partnerships, collaborative creativity has opened up a new playing field for brands to reach audiences by identifying and integrating with the culturally cool IP that is born from digital channels.
But what challenges do brand’s face to stand out from the crowd? How should they adapt to keep pace with the rapidly changing digital landscape and what might be the long term impact on how to measure performance?
Join us as we discuss how brands can find their place in the new creative landscape with a leading digital marketeer and experienced entertainment platform strategist.