Twitter’s secrets to a purposeful culture




Huw Morgan

Good Relations welcomed a very special guest to speak at our employee engagement event this week in the energetic and erudite form of Bruce Daisley, Vice President of Twitter EMEA and the host of the popular workplace culture podcast, Eat, Sleep, Work, Repeat.


Over 60 internal communications and engagement specialists turned up at Good Relations HQ to get the lowdown on powering brand purpose from the inside.

Employees and customers expect a lot more from a brand than a great product or service. People buy into brands that have an aspirational purpose and a workplace culture that nurtures wellbeing, creativity and productivity.


The ingredients for a happy, engaged, creative and productive workplace culture are hot topics for discussion on Daisley’s Eat, Sleep, Work, Repeat podcast. They’ve also inspired him to write a book, ‘The Joy of Work’, which is out on 22nd January through Penguin Random House.

His presentation wittily referenced the learnings he has accumulated from his personal experience, his podcast guests, from Harvard professors and academics, and even the work-life balance of Charles Dickens.

Daisley believes that a working culture that endorses 130-hour weeks and a perpetual cycle of emails and meetings is the enemy of productivity.

He cited the fact that Dickens, one of the greatest novelists of all time, never worked afternoons. He preferred to spend his time post-lunch taking long walks to get his thoughts in order. This gave him the clarity and energy to spend the next morning churning out novels, newspaper columns and opinion pieces.

Daisley also referenced his admiration for the work of Teresa Amabile, a Harvard professor and author who has spent 40 years building an understanding of when we’re most creative; observing that stress (and chaining yourself to a desk) kills creativity.

Another of his influences is Alex ‘Sandy’ Pentland, a pioneering MIT professor renowned for his studies of workplace dynamics who asserted that the modern office owes most of its productivity to face-to-face discussion rather than email.

Pentland’s team have applied heat maps to illustrate how the most creative and productive office members are the ones most likely to leave their desk to interact.

Internal communications specialists will of course be familiar with the long-held view that face to face is most effective way to communicate with employees.

That is of course largely reliant on the speaker’s ability to engage with their audience, a quality of Daisley’s that has been fine-tuned from his leadership experience, presenting his podcast and as a popular speaker on the event circuit.

He also has a knack of conveying both complex and common-sense principles in an engaging way that get you thinking about the way we should all be working for the better.

It won’t be the first time that most of today’s guests have heard that we could all boost productivity by cutting down on emails and tediously long meetings and taking regular breaks to re-charge, but they may now have the inspiration and motivation to actually do something about it.

They’re principles that certainly resonated with the team at Good Relations. Our clients judge us on our ability to help them achieve results through effective and creative communications campaigns, not on the amount of time we spend in meetings and answering to emails.

And it’s no secret, or coincidence, that most of our best creative ideas have emerged when we’re away from our desks.

It’s one of the reasons we can rarely locate our creative director.

Check out our upcoming events here.

This was published by…

Huw Morgan photo

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