Celebrating 50 years of pioneering progress

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The Challenge

To celebrate its 50th anniversary, Airbus challenged us with the creation of an integrated global campaign to celebrate the achievements of the business.

The Solution

We developed ‘Pioneering Progress’, a strategic campaign narrative to unite the entire business, celebrating the passion, talent and pioneering spirit which drives everyone at Airbus to shape the future.

Through the development and launch of a distinctive campaign website we ‘unlocked’ 50 stories of pioneering progress over 50 consecutive days. Each story was crafted to provide compelling content across the full range of paid, shared and owned channels, capturing the essential elements of who Airbus is, what makes it different, its achievements, and the value the business brings to the world – today and in the future.

The 50 stories were revealed and amplified globally – through web, social, influencer and internal platforms - and in several languages. We created engaging, ‘social first’ content with innovative formats including Facebook Instant Experiences and Influencer content, and implemented a holistic paid social strategy across all Airbus channels.

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The Impact

210K website visits - breaking a new record
Channel growth of 166034 new followers - 83% uplift on previous 6 weeks
41M social impressions across all channels
4.5M engagements - a 1076% increase in positive comments

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