Airbus Space


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The Challenge

We were asked to put a rocket up conversations about space, increasing Airbus Space’s share of voice and reputation as a pioneer. The Airbus brand also asked us to highlight them as an innovator in space, as well as in aircraft, changing stakeholder perceptions about everything from technology to recruitment.

The Solution

We positioned Airbus at the forefront of space exploration for the benefit of all humankind. We built a social content campaign #NextSpace demonstrating how Airbus has over 40 years of expertise flying innovative missions to help everyone on Earth, rather than being part of a space race between startups like SpaceX, Blue Origin and Virgin Galactic.

Our engaging social-first campaign featured stories from engineers, profiles of innovations and a look into the future of what is next.

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The Impact

Up to 50% more engagement generated than typical Airbus posts
Significant swing in positive perceptions among stakeholders
Audience shared and commented with overwhelmingly positive sentiment about Airbus compared to benchmarks

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