Ben & Jerry's

The Solution

We developed an influencer campaign approach that would give us talkability all summer long, launching with trending creators and culminating in an IRL ice cream festival.

We knew we needed to work with creators who perfectly embodied the Ben & Jerry’s vibe and resonate with their audience - joyful, homely & familiar.

So we identified a pair of hilarious comedy influencers both who are currently trending, Moyo Ajibade and The Famileigh. They both create a piece of content that took on the viral ‘expectation vs reality’ trend, showing their audience that the perfect summer involves staying at home with a tub of Ben & Jerry’s Marshmallow & S’more Sundae.