Celebrity Cruises
The All Inclusive Photo Project
The Solution
On behalf of Celebrity Cruises, we created the world’s first open-source, diversity-focused image library, free to use to help others in the travel industry create more inclusive content. A library that represents the true breadth of humanity; regardless of sexuality, size, physical ability, or race.
To execute, we commissioned photographers and talent who identified as being a part of underrepresented communities, including the world renowned Annie Leibovitz, to create new stock travel photography.
Working across three continents, we then partnered with 12 trailblazing social talents to ensure our library featured entirely minority ethnic, disabled, plus-size and LGBTQ+ changemakers - all of whom were empowered to tell their story and share their experiences onboard Celebrity Cruises.
