Bye Bye ‘Petrol Heads’ and hello ‘Frunk’
Did you know that words and phrases such as ‘petrolhead’, ‘gas guzzler,’ and ‘full throttle’ could disappear from common vocabulary in the next ten years? To highlight the extensive range of EVs available at cinch.co.uk, we recruited renowned lexicographer Susie Dent to predict the common motoring words and phrases likely to become extinct in the next 15 years as the EV revolution gains pace. Then to prepare a new generation of electric drivers, we released the top ten ‘need-to-know’ motoring buzzwords - from 'Froot' (front-boot) to ‘Juice/Range Anxiety’ (when you're worried you’ll run out of charge).
To strengthen and support our story, we shot a series of supporting imagery with Susie alongside EVs and number plates demonstrating the new motoring phrases, to accompany the media story and be used as content on Susie and Cinch’s social channels.