Doing More for Customers in the Energy Crisis

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The Challenge

As the UK’s leading low-carbon electricity generator, EDF is uniquely placed to support the UK’s transition to a low-carbon future. But over the past year, the affordability crisis has come to dominate the energy agenda. Our team helps EDF drive coverage and commentary opportunities within a fast moving media agenda to help it convey urgent messaging to policymakers and reassure millions of customers on the targeted support it is providing to ease the pressure on them.

The Solution

Our work combines an ongoing, dynamic press office with targeted campaign activity to secure a leading industry share of voice. We work alongside the in-house communications team to target key media with industry commentary around energy affordability, working to help secure interviews with the UK Managing Director of Customers on programmes such as BBC R4 Today and Sky News. The Good Relations team also leads on developing stories around key business developments, such as partnership investments to grow the Heat Pump market and major customer deals supporting their transition to renewable energy and electric mobility.

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The Impact

267M+ audience reached through national print and broadcast coverage for announcement of the EDF financial support fund
Positive coverage secured for EDF’s partnership investment into growing the heat pump market reaching of 1.3 million industry professionals
national articles announcing EDF’s ‘Doing More for Customers’ campaign, with a total reach of over 3.6 million
10+ secured opinion articles in leading energy, retail, property and public sector media profiling customer wins and partnerships
Average of 15 articles for each corporate story released and pitched over the past year

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