ATP Tour Sponsorship

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The Challenge

As an iconic global logistics company, FedEx has a number of top sports sponsorship assets but wanted to create more meaningful engagement and cut-through. FedEx wanted to reach new customers in new ways, leveraging the sponsorship to maximum effect on social, as part of the fundamental shift in the way SMBs make purchasing decisions.

The Solution

To promote FedEx’s ATP partnership, we co-created an interactive trickshot challenge with leading YouTube tennis star Stefan Bojic. Filmed overlooking the iconic O2, the venue for the ATP final, we developed irresistibly shareable content using his speed, skill and accuracy to demonstrate the #UltimateDelivery that ensured FedEx won game, set and match in it’s ambition to move sports sponsorship from ‘badging’ to ‘being’.

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The Impact

6M+ organic reach from single ATP influencer activity
5x industry average engagement rate
No. 1 most socially engaging brand in competitor set

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