Delivering the Euros, Euro 2020

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The Challenge

Hosting an international football championship in 11 different European cities during a global pandemic is an incredible feat of logistics. We were challenged to raise awareness amongst SMEs of FedEx as official Logistics Partner to UEFA EURO 2020, driving engagement with the sponsorship in a highly competitive space.

The Solution

We created a social media campaign with a super-sized Rube Goldberg machine at its core, demonstrating the vital role FedEx plays in making the tournament go smoothly.

The machine helps tell the story of the incredible undertaking from FedEx – transporting everything from balls and bibs to the trophy itself between the 11 European host cities.

The numbers were as astounding as the finished product – two years in the planning, the machine took a kinetic artist and engineer seven weeks to build. We ran it 55 times over a gruelling two day shoot to achieve the one final take. There is no camera trickery or visual effects – we tell this story using a completely real, analogue machine.

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The Impact

Won at the CMAs, was short-listed by Drum Social Buzz Awards and was highly commended by Campaign
13M+ campaign engagements secured
point rise generated in brand consideration amongst EMEA SMEs

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