Fora

Making work styles business critical

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Challenge

The merger between serviced office providers The Office Group and Fora opened the opportunity to rebrand not just the business but the premium flex office sector which had taken a knock from the high profile failure of WeWork.

Good Relations was set the task of enhance Fora's brand visibility and help the company achieve a prominent share of voice in earned media, fostering increased awareness and engagement. This heightened visibility is intended to drive partner inquiries for Fora.

Solution

We’ve helped Fora develop the Living Brand Platform ‘Workspaces to Make Your Everyday Extraordinary’ and developed an integrated newsroom and campaign approach targeting employers, employees, landlords and potential investors.

Blending news announcements, media commentary, executive thought leadership and lifestyle stories, we’re working to double Fora’s coverage share of voice in 2024 compared to the previous year. We’re also extending the brand’s reach and engagement through our ‘Workstyles’ lifestyle campaign that aims to make discovery of your own workstyle a watercooler discussion in every office.

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Anna Jones Restore Fora Joshua Atkins 24

Impact

173M combined reach of coverage
43% increase in coverage volumes from previous quarter
Delivered an excess share of influence during campaign

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