Krispy Kreme

Krispy Kreme x Pretty Little Thing

The Challenge

Build relevance, engagement and ultimately sales from Krispy Kreme’s core Gen Z audience. But with so many sweet treats competing for Gen Z’s attention, this was no mean feat…

The Solution

We injected Krispy Kreme into culture by launching an iconic collab with PrettyLittleThing, one of the HOTTEST brands in UK youth culture today…

We co-created a limited edition range of highly instagrammable Krispy Kreme X PrettyLittleThing doughnuts - complete with pink icing, sprinkles, and PrettyLittleThing’s signature unicorn.

Next we teamed up with IT Girl of the moment Indiyah Polack to launch the new range. Inspired by Chicken Shop dates, we launched ‘Pretty Little Fling’; an exclusive YouTube series with a mission to help contestants find love over unicorn doughnuts!

As well as generating column inches, the partnership content racked over 2M organic views and put Krispy Kreme at the heart of culture.