Mini Cheddars

Simply Wed

Mini Cheddars Simply Wed 8 O4 A0151
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The Challenge

We needed to help Mini Cheddars become front of mind in the highly competitive snacks category and take on competitors with vastly superior budgets.

The Solution

We put the brand into the heart of culture by embracing the nation’s passion for loveable cheesiness. As a snack that is baked with real cheddar cheese, few brands know more about cheesiness than Mini Cheddars. During the summer wedding season we created the cheesiest wedding band ever assembled, and gave one lucky couple the chance to have an exclusive performance at their wedding.

Simply Wed featured Blue’s Duncan James and Steps’s Claire Richards and put the brand onto the lips of the nation. The band’s creation was celebrated in the media before their wedding performance drove huge social engagement.

Mini Cheddars Simply Wed 8 O4 A0196

The Impact

pieces of earned coverage
560M campaign reach

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