We put the brand into the heart of culture by embracing the nation’s passion for loveable cheesiness. As a snack that is baked with real cheddar cheese, few brands know more about cheesiness than Mini Cheddars. During the summer wedding season we created the cheesiest wedding band ever assembled, and gave one lucky couple the chance to have an exclusive performance at their wedding.
Simply Wed featured Blue’s Duncan James and Steps’s Claire Richards and put the brand onto the lips of the nation. The band’s creation was celebrated in the media before their wedding performance drove huge social engagement.
pieces of earned coverage
560M campaign reach