National Rail
Nothing Beats Being There
The Challenge
As we entered 2023, the British public were enduring unprecedented levels of disruption to their rail services - costing the rail business £1.5m per week in lost ticket sales.
Our brief was to re-ignite demand with travellers, by showing that train remains a viable and easy option to help make the most of leisure activities across Easter.
The Solution
We partnered with 24 nano content creators - to help document the joy of ‘being there’.
We used search, social and ticket data to identify a series of bespoke day trips, built around our creators' passions and social feeds. Our creators developed their own travel vlogs, powered by trending TikTok keywords to help the content appear in social feeds.
The Impact
6M
impressions, to help inspire the nation’s travel plans
£2.35
average CPM 3x times the industry average
‘Our most ambitious social campaign to date, delivered with ease and imagination ’ According to our client
