New West End Company

Championing New West End Potential

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The Challenge

The West End is the jewel in the country’s retail crown. Known as the ‘nation’s high street’, it has faced significant challenges in recent years. The Covid-19 pandemic severely reduced footfall and spend, as national lockdowns forced consumers to stay at home and shop online. The working environment for retailers, restaurateurs and bar owners was further compounded by policies such as the removal of tax-free shopping in the UK and Sunday trading laws.

Our task is to champion the resilience and potential of the West End, alongside the expertise of New West End Company, creating impact for retail and property members during their recovery.

The Solution

We work to ensure that New West End Company is the leading voice that champions and advocates on behalf of the high street. From being the leading international commentator on retail, leisure and property challenges during the pandemic, to generating excitement in the market around imminent public and private investment in the district, we maintain and further the West End’s agenda in the media and wider market.

Our ongoing campaign work – on issues such as the need to fundamentally reform business rates and reintroduce tax-free shopping - has been extensively covered by journalists and commentators alike, facilitating conversations in Government and pushing the members’ concerns up the agenda.

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The Impact

Highest ever vote of confidence from the NWEC membership in the March 2021 Ballot
67% increase in coverage volumes
Campaign to reintroduce tax-free shopping that was recognised by the Chancellor of the Exchequer
New visa system introduced to ease the travel of GCC visitors
Over 200 pieces of impactful coverage regarding tax-free shopping with a combined reach of more than 5 million
300+ pieces of coverage – including in 90% of UK national newspapers – regarding the successful reopening of the West End after lockdown, with a reach of over 10 million

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Let’s work together.