With global leaders preparing to gather at the UN General Assembly in New York, there was a huge opportunity to reach the people who could really make a difference. We needed them all to understand the progress that has to be made and the fact that this ‘halftime’ milestone had just been reached.
Enlisting the help of Hollywood A-lister, Al Pacino, a new version of his iconic halftime ‘inch by inch’ speech from Any Given Sunday was created. The new version, including a voice over from Pacino himself, highlighted the importance of the Sustainable Development Goals and focused on achieving ‘one of the greatest second-half comebacks of all time’.
Armed with this attention grabbing content, our London, New York and Broadcast teams worked hand in hand to land coverage in the most influential media in the world to ensure the global leaders at the UN had no doubt about the task in hand.
[Courtesy of Warner Bros. Discovery, Inc.]
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