Art of Glass

Soda Stream Art of Glass Hero
Share Twitter | LinkedIn

The Challenge

Everything we do is aimed at driving mass market awareness of SodaStream as the number one lifestyle brand for sparkling water. In summer 2022, we were briefed to launch the brand’s new Art machine, a hugely aspirational piece of kitchen tech that is the perfect lifestyle choice for the sustainably-minded home lovers in seek of refreshment and convenience.

The Solution

When it comes to how people enjoy their favourite drinks with their meals, we are all very particular about the glassware we use to enrich the experience. We felt it was time that sparkling water had its seat at the table.

Working in partnership with glass artist Elliot Walker (winner of Netflix’s “Blown Bway”) and the UK's preeminent water sommelier Doran Binder, we created a bespoke glass designed specifically to elevate the sparkling water experience - which was packaged with the new Art Machine for a limited run of 100 glasses.

The glasses were then showcased by a extended roster of food and lifestyle talent, including Maddy Shaw - highlighting how the new Art machine makes making sparkling water easier for people to enjoy the taste of sparkling water.

Soda Stream Art of Glass 6

The Impact

11 million reach from total influencer activity
5% brand channel growth over campaign period due to influencer activity
50+ pieces of coverage secured in aspirational lifestyle titles including GQ, Buzzfeed and the Evening Standard

Similar case studies.

Let’s work together.