Hope After Stroke
We were challenged to raise awareness of and increase engagement with the Stroke Association’s ‘Hope After Stroke’ campaign – a fundraising campaign designed to demonstrate how donations can give hope to survivors after a stroke.
To bring to life the devastating impacts that strokes can have on people’s lives, and establish the difference ‘hope’ can make to a survivor’s recovery, we set out to provide media with tangible statistics on the knock-on effects that many stroke survivors experience.
Working closely with the charity, we commissioned a unique piece of research amongst the Stroke Association’s database of stroke survivors – which offered us a level of insight that no other data could, while also eradicating any third party research costs.
This research provided impactful figures relating to the measurable impact of a stroke on survivors’ employment, relationships and accommodation, which enabled us to capture mass media attention. But critically, it also allowed us to convey the fundraising messaging around the ‘power of hope’ in stroke recovery.
The accompanying broadcast campaign focused on national slots and key regional outlets, securing 161 pieces of coverage including Sky News, ITV, BBC Radio 2 and Times Radio, with 100% of the coverage featuring a Stroke Association spokesperson and carrying key campaign messages.