TrustFord
Electric Dreams
The Challenge
Our ongoing task is to differentiate the TrustFord dealership group from all other Ford dealers as the place to buy conventional and electric vehicles. In this low trust category, bring alive a commitment to customer care and build sales leads through differentiation on service.
The Solution
We positioned TrustFord as the dealership group providing trusted answers to customers’ questions, turning their electric dreams into reality, as part of our TrustFord ‘For You’ platform.. We created ‘Electric Dreams’, a sales campaign which featured a TrustFord sales advisor acting as expert counsellor shifting from dream therapy to retail therapy.
It’s the latest in a series of customer-centric initiatives we have created, including ‘TrustFord NOW’ - a service allowing customers to buy and drive their vehicle away immediately, and ‘TrustFord Service NOW’ which introduced 24/7 maintenance, at home or in dealership, without the need for lengthy appointments or all-day waiting.
Our production work spans social media assets, point of sale materials, radio ads, VOD, CRM, digital advertising and toolkits so sites can undertake their own initiatives.
