Violife Le Rond

Violife vegan camembert
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The Challenge

To support the launch of Violife’s new product; Le Rond (their tasty Vegan alternative to Camembert Cheese), we created a fun and engaging creator led TikTok campaign that encouraged the nation to make the switch to plant-based during the festive period.

Our campaign even delivered the top performing Vegan related TikTok asset in the UK, highlighting how Violife can be enjoyed by everyone.

The Solution

We identified six emerging lifestyle and foodie creators who were perfectly cast to help share Violife’s mission – creating delicious Vegan food that can be enjoyed by everyone. Each creator was then given a bespoke brief, based on their unique audience and talents whilst creating simple, seasonal, craveable dishes to showcase Le Rond to their like-minded viewers.

This approach of working with a range of creators across different content-themes, helped to reach a wide range of audiences in the key festive period and produced a varied set of recipes that included baking it in the oven, popping it for 1’ in the microwave, pairing it with dried fruits and crackers or simply pouring a glass of wine and enjoying it straight out of the box.

Delivering a suite of 9 bespoke assets – our creator’s content outperformed all KPIs, giving an overall reach of 2.4M, 40K brand engagements and an organic engagement rate of 10%. But better still was the response from the TikTok Community – many of whom said that they were inspired to try it for themselves.

Better still, TikTok confirmed that the campaign delivered the top performing Vegan asset in the UK during the busy month of December – highlighting how Violife can be enjoyed by everyone no matter their diet and how it is perfect for entertaining or sharing over the festive season.

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The Impact

33K+ growth in UK brand social followers
Top performing UK Vegan campaign in TikTok for 2021
3.3M organic reach

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